Creation boosted by rewards of top industry award

Mon Mar 19 10:33:41 UTC 2012

Loans Online

 LaSer UK scoops Card & Payments Award on behalf of its consumer brand, Creation

For the second consecutive year, LaSer UK, a leading financial power behind many of the UK’s affinity credit cards, consumer finance and loyalty schemes, has scooped a prestigious Card & Payments Award for Best Customer Relationship Management (CRM) Programme.

The provider of consumer finance and loyalty services picked up the prize for its Flybe double points campaign, beating off strong competition from American Express, Barclaycard, Santander, the Co-operative Bank and Royal Bank of Scotland.

Lisa Simcox, Marketing Director at Creation, comments: "We are absolutely delighted that LaSer UK, of which Creation is part, was successful for a second year running.  It’s a great recognition and testimony to the hard work and dedication of our team in designing innovative loyalty and reward programmes for our partners".

"The Best CRM Programme award was received for LaSer UK’s work with Flybe’s innovative Spend & Fly credit card which offered customers added value when they used their MasterCard - receiving two Rewards4all flights when they activated an account".

"The award comes at a particularly exciting time for us as we use our insights obtained to help deliver exceptional customer loyalty programmes through our own Creation range of credit cards and personal loans."